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Guest brief
Priya bootstrapped Rootwork, a workflow platform for field-service teams, from a side project to $40M ARR without outside capital. She's known for treating pricing as a product decision and for a customer-retention rate most funded competitors can't touch.
Credibility
- Bootstrapped Rootwork to $40M ARR, zero outside funding
- Net revenue retention of 128% for four straight years
- Angel investor in 20+ vertical SaaS companies
Episode ledger
Conversations with Priya
Compound
Pricing
047
The 40% price increase that lost zero customers
No. 04758 min
The 40% price increase that lost zero customers
Priya Nandakumar on why your price is a product decision, not a spreadsheet cell.
Priya Nandakumar · Rootwork
Compound
Retention
042
Churn is a positioning problem in disguise
No. 04247 min
Churn is a positioning problem in disguise
Priya Nandakumar returns to argue most retention work is aimed at the wrong end of the funnel.
Priya Nandakumar · Rootwork
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