Back to guests
Guest brief
Sofia spent a decade as a CMO before founding Northwind, a premium home-goods brand she grew and sold in five years. She thinks positioning and retention are the same discipline viewed from two ends, and she has the cohort curves to back it up.
Credibility
- Founded and exited Northwind (acquired 2024)
- Former CMO across two nine-figure DTC brands
- Repeat-purchase rate 3x the category average
Episode ledger
Conversations with Sofia
Compound
Positioning
045
Positioning is a decision, not a paragraph
No. 04549 min
Positioning is a decision, not a paragraph
Sofia Marchetti on why most positioning statements are just nicer-sounding indecision.
Sofia Marchetti · Northwind
Compound
Retention
039
The onboarding that turns buyers into believers
No. 03946 min
The onboarding that turns buyers into believers
Sofia Marchetti on the first two weeks that decide the next two years.
Sofia Marchetti · Northwind
Know an operator like this?
Pitch a future Compound guest.
The best guests bring a hard-earned decision, a real trade-off, and numbers they can speak to clearly.