
Host
Lena Cross
Host · Creator operator
A video show about the business behind the camera.
Lena grew a production studio from solo editing gigs into a seven-person creator strategy shop. She has produced launches for education channels, founder-led media brands, and B2B video shows — and started FrameRate to show the business decisions behind the camera.
What FrameRate proves
The site is the owned layer above the platforms
YouTube gets the video. Spotify and Apple get the feed. The client-owned website gets the brand, archive, sponsor pitch, and conversion paths.
01
A visual homepage that sells the show before a visitor reads the archive.
02
Episode pages that make every drop sponsor-ready and searchable.
03
A media kit path that turns audience attention into a sales conversation.
Coverage
The four lanes
Formats
Repeatable show structures that make creative output easier to sustain.
Growth
Packaging, retention, and distribution moves that earn attention honestly.
Monetization
Sponsors, products, memberships, and offers that fit the audience.
Production
The studio systems, editing workflows, and handoffs behind the output.