On the record
Every Compound dispatch
Filter the archive by the decisions operators keep making: positioning, systems, leverage, retention, pricing, and margin.
Positioning
5 episodes
Deciding who you're for, and who you're not, on purpose.
Compound
Pricing
047
The 40% price increase that lost zero customers
The 40% price increase that lost zero customers
Priya Nandakumar on why your price is a product decision, not a spreadsheet cell.
Compound
Positioning
045
Positioning is a decision, not a paragraph
Positioning is a decision, not a paragraph
Sofia Marchetti on why most positioning statements are just nicer-sounding indecision.
Compound
Retention
042
Churn is a positioning problem in disguise
Churn is a positioning problem in disguise
Priya Nandakumar returns to argue most retention work is aimed at the wrong end of the funnel.
Compound
Leverage
040
Field notes: the 5 compounding loops in every durable business
Field notes: the 5 compounding loops in every durable business
A solo episode — Marcus maps the loops that separate businesses that last from businesses that spike.
Compound
Leverage
038
Raising money without renting your strategy
Raising money without renting your strategy
Aisha Bello on taking capital without handing over the steering wheel.